As organisations, celebrities, influencers, and public officeholders in Nigeria face an increasingly complex communication landscape, the need for strong public relations skills and effective stakeholder engagement has never been more essential. To support individuals and organisations seeking to build credibility and public trust, Udu Consult is pleased to announce its upcoming training: Introduction to Public Relations and Stakeholder Management, scheduled for March 27, the first of its 2026 training programmes.
This hands-on session will be facilitated by one of Nigeria’s most respected public relations professionals, Efe Obiomah, a PR expert, marketing strategist, and educator with two decades of industry experience.
Why a Public Relations and Stakeholder Management Training?
Public relations is no longer a ‘nice‑to‑have’. It is a strategic management function that shapes reputation, builds trust, and strengthens relationships with the people who matter most to an individual, organisation or brand. Whether you work in corporate communications, run a business, lead a nonprofit, or are simply looking to build a career in PR, understanding the fundamentals of PR and stakeholder management is a powerful advantage.
The Introduction to Public Relations and Stakeholder Managerment training will equip participants with:
- A solid foundation in PR theories and principles
- Practical tools for identifying and managing stakeholders
- Strategies for developing clear and compelling communication
- Real-world insights tailored to the Nigerian and African context
Meet the Facilitator: Efe Obiomah
Few trainers bring the depth of experience, teaching expertise, and industry insight that Efe Obiomah offers.
With 20 years of hands-on PR and marketing experience, Efe has shaped communication strategies for some of Africa’s most recognisable brands. Her career spans telecommunications, media, entertainment, and education – giving her a rich, multi-sector perspective that elevates every training session she leads.
A Proven Training Track Record
Over the past decade, Efe has trained hundreds of professionals across Nigeria and sub‑Saharan Africa, delivering sessions in:
- Public Relations Fundamentals
- Public Relations Strategy and Planning
- PR Writing Skills
- Storytelling for Brands
- Crisis Management
- Corporate Social Responsibility and Sustainability
- Strategic Marketing Planning
- CIM & CIPR Exam Preparation
She has also designed and delivered bespoke PR programmes for leading organisations such as the UBA Group, training their marketing and communications teams in Lagos and across subsidiary countries in Africa, as well as Heirs Holdings and its investee companies, including Transcorp Hotels, Transcorp Power, Heirs Insurance, Heirs Energy, Africa Prudential, and United Capital. Participants consistently praise her ability to simplify complex concepts, provide actionable insights, and inspire confidence. Her sessions are known for being practical, engaging, and locally relevant.
Industry Experience that Adds Depth
Efe’s professional journey includes leadership roles in major organisations such as:
- MultiChoice Nigeria, where she played a key role in launching GOtv across the country
- Etisalat/ T2 mobile, as part of the pioneering brand and communications team
- Econet Media (Kwesé TV), where she served as Head of PR
She is also the founder of Brand Spark, a public relations firm, and Udu Consult, a training and advisory firm dedicated to building Africa’s next generation of marketing and communication professionals.
Her new book, How to Build a Successful PR Career in Nigeria, further reinforces her position as a thought leader in the industry.
A Special Bonus for All Participants
In addition to the rich learning experience, every participant will receive a complimentary copy of Efe Obiomah’s new book, How to Build a Successful Public Relations Career in Nigeria – a practical, experience-driven guide for anyone seeking to thrive in the PR industry.
And for those who register early, there’s an extra gift: a free copy of The Science of Public Relations, a valuable resource on PR evaluation and measurement.
What Participants Will Gain on 27 March
This training will cover:
- The foundations of Public Relations
- Understanding and mapping stakeholders
- Writing effective communication messages
- Managing media relationships
- Building trust and credibility
- Practical exercises and review of case studies
Participants will leave with:
- A clearer understanding of PR
- Tools they can apply immediately
- Increased confidence in managing communication challenges
- A certificate of completion issued by Udu Consult
Who Should Attend
This training is ideal for:
- Communications officers
- PR beginners
- Entrepreneurs
- NGO and development professionals
- Government communication teams
- Students aspiring to build a PR career
- Anyone seeking to improve their communication skills
Join Us
If you’re ready to strengthen your communication skills and learn from one of Nigeria’s most respected PR trainers, this is a session you don’t want to miss.
Date: Friday, 27 March 2026
Facilitator: Efe Obiomah
Organiser: Udu Consult
Spaces are limited to ensure a highly interactive experience.
