Following the successful delivery of its ‘Introduction to Public Relations & Stakeholder Management’ training held on 27 March, Udu Consult is pleased to announce its next capacity‑building programme: Issue and Crisis Management Training, scheduled for 5 June 2026.
This upcoming session is designed to help public relations professionals to strengthen their ability to distinguish between everyday organisational issues and true crises — a distinction that is often misunderstood but essential for effective reputation management.
‘Many organisations use the term “crisis” too loosely,’ said Udu Consult’s Principal Consultant.
‘Misjudging a situation can lead to unnecessary panic or, worse, escalate an issue into a full‑blown crisis. Our goal is to equip professionals with the clarity and tools needed to respond appropriately and protect their organisation’s reputation.’
Participants this Issue and Crisis Management Training will gain practical insights and hands‑on guidance across key areas, including:
- The difference between an issue and a crisis
- How an issue can escalate into a crisis
- Risk assessment and mitigation planning
- The phases of a crisis
- Crisis management strategies
- How to write an effective holding statement
- Reputation restoration strategies
The training is open to professionals across industries and is also available as a customised in‑house programme for PR teams, corporate communications departments, and PR agencies seeking tailored capacity development.
Meet the Facilitator: Efe Obiomah
Few trainers bring the depth of experience, teaching expertise, and industry insight that Efe Obiomah offers. With 20 years of hands-on PR and marketing experience, Efe has shaped some of Africa’s most recognisable brands. Her career spans telecommunications, media, entertainment, and education – giving her a rich, multi-sector perspective that elevates every training session she leads.
A Proven Training Track Record
For over a decade, Efe has trained hundreds of professionals across Nigeria and sub‑Saharan Africa, delivering sessions in:
- Public Relations Fundamentals
- Public Relations Strategy and Planning
- Public Relations Writing Skills
- Storytelling for Brands
- Crisis Management
- Corporate Social Responsibility and Sustainability
- Strategic Marketing Planning
- CIM & CIPR Exam Preparation
She has also designed and delivered bespoke PR programmes for leading organisations such as the UBA Group, training their marketing and communications teams in Lagos and across subsidiary countries in Africa, as well as Heirs Holdings and its investee companies, including Transcorp Hotels, Transcorp Power, Heirs Insurance, Heirs Energy, Africa Prudential, and United Capital. Participants consistently praise her ability to simplify complex concepts, provide actionable insights, and inspire confidence. Her sessions are known for being practical, engaging, and locally relevant.
For registration and enquiries, send an email to info@uduconsult.com.
