This week’s theme for the Nigerian Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. Two Nigerians who had lived abroad for decades decided to return home and replicate a foreign product idea in Nigeria. They pitched the idea to investors […]
Tag Archives: Small business strategy
22
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is passion. We hope that you are both entertained and educated by this story. There was an extremely passionate founder who believed that access to technology-enabled services is a basic human right. He approached a marketing consultant and shared his intention to […]
15
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. There was a founder who had the ambition to compete with a thirty-year-old market leader. He had good intentions and wanted to offer more competitive products at […]
08
Apr
Apr
It can be disheartening to hear about startups shutting down, especially when they have raised a significant amount of funding. Recently, Thepeer, a Nigerian API startup shut down after raising $2.1 million in seed funding in June 2022. According to a report by TechCabal, the company cited “compliance issues and the overall acceptance of wallets […]
04
Jan
Jan
Happy New Year! A new year is typically associated with new energy and goal setting. Despite the disruptions businesses experienced in 2020, we are hoping that you are energised. Here are three suggested business goals for your small business to consider this year. Increase revenue This is a no-brainer and typically atop every business’ list, whether […]
04
Aug
Aug
Today, some marketers challenge the relevance of longstanding marketing planning frameworks that were introduced in the 1950s and 1960s, describing them as outdated. But with businesses going topsy-turvy in 2020, lots of small business owners are re-strategising and a marketing planning framework or two could come in handy. During the peak of the COVID-19 pandemic, […]