How do I position my product? This is probably the burning question in your mind as you look to launch a new business. Writing a perfect positioning statement for your business is an exercise to be treated seriously as your positioning will significantly impact your messaging. Our five-step guide for writing the perfect positioning statement […]
Tag Archives: Marketing
06
May
May
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is delusion. We hope that you are both entertained and educated by this story. A certain founder had one million combined followers on social media to whom he dished out business advice regularly. Then he launched a new product. It was a novel idea […]
29
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is prioritisation. We hope that you are both entertained and educated by this story. There was a founder who hired a boutique agency to create the logo for her startup. The agency gave her a questionnaire to complete and she was asked […]
08
Apr
Apr
It can be disheartening to hear about startups shutting down, especially when they have raised a significant amount of funding. Recently, Thepeer, a Nigerian API startup shut down after raising $2.1 million in seed funding in June 2022. According to a report by TechCabal, the company cited “compliance issues and the overall acceptance of wallets […]
10
Jan
Jan
It’s a new year so there are bound to be new goals. Are you planning to launch a new product or service this year? That’s awesome! But before you dive in, have you thought about what makes your offering unique? What sets it apart from the competition? Identifying a unique selling point or proposition (USP) […]
04
Jan
Jan
Happy New Year! A new year is typically associated with new energy and goal setting. Despite the disruptions businesses experienced in 2020, we are hoping that you are energised. Here are three suggested business goals for your small business to consider this year. Increase revenue This is a no-brainer and typically atop every business’ list, whether […]
04
Aug
Aug
Today, some marketers challenge the relevance of longstanding marketing planning frameworks that were introduced in the 1950s and 1960s, describing them as outdated. But with businesses going topsy-turvy in 2020, lots of small business owners are re-strategising and a marketing planning framework or two could come in handy. During the peak of the COVID-19 pandemic, […]
29
Jul
Jul
COVID-19 has had a varied effect on different sectors. Travel and tourism were completely grounded to a halt due to the lockdowns and travel bans; e-commerce and tech companies have seen an upswing in revenues and other sectors like fast-moving consumer goods have been impacted mildly or moderately. The Seven-Up Bottling Company has been known […]
13
Jul
Jul
It is a Monday and what better day to share a marketing case study? “Fyre: The Greatest Party That Never Happened” is a must-see documentary for marketing and public relations professionals. The documentary is about the Fyre Music Festival which was touted as “the event of the decade.” The event was highly promoted using advertising […]