Integrated marketing communications (IMC) is often mistaken for marketing. However, the IMC refers to the promotional mix, which includes advertising, public relations, digital marketing and sales promotions. The IMC mix is a combination of communication tools used for marketing campaigns. Objective This training focuses on developing a cohesive and consistent approach to marketing communications. Participants […]
Tag Archives: Marketing
This marketing planning training will equip participants with the tools to craft effective, data-driven marketing plans that enhance competitiveness and profitability.
… Discover the power of experiential learning in the Udu Aula As businesses strive to keep up with the latest trends and technologies, the demand for skilled professionals who can navigate this dynamic landscape is paramount. Hence the need for hands-on marketing and communications training, a method that has proven to be both impactful and […]
29
Jul
Jul
How do I position my product? This is probably the burning question in your mind as you look to launch a new business. Writing a perfect positioning statement for your business is an exercise to be treated seriously as your positioning will significantly impact your messaging. Our five-step guide for writing the perfect positioning statement […]
06
May
May
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is delusion. We hope that you are both entertained and educated by this story. A certain founder had one million combined followers on social media to whom he dished out business advice regularly. Then he launched a new product. It was a novel idea […]
29
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is prioritisation. We hope that you are both entertained and educated by this story. There was a founder who hired a boutique agency to create the logo for her startup. The agency gave her a questionnaire to complete and she was asked […]
08
Apr
Apr
It can be disheartening to hear about startups shutting down, especially when they have raised a significant amount of funding. Recently, Thepeer, a Nigerian API startup shut down after raising $2.1 million in seed funding in June 2022. According to a report by TechCabal, the company cited “compliance issues and the overall acceptance of wallets […]
05
Feb
Feb
In the vibrant, rapidly evolving world of marketing and communications, staying ahead of the curve is crucial for professionals. Recognizing the growing demand for concise, impactful training, Udu Aula, a pioneering marketing and communications training academy in Nigeria is making waves. By offering short, intensive courses, this academy is meeting the needs of the nation’s […]
08
Jan
Jan
In a world where the consumer landscape is evolving at lightning speed, staying ahead of the marketing and communications fields requires more than just foundational knowledge. It demands continuous learning, innovative thinking and a balance between theory and practice. Nigeria’s marketing and communications landscape is undergoing a significant transformation. Udu Aula’s tailor-made programmes are setting new standards in professional development. The birth of a visionary academy Udu Aula […]
10
Jan
Jan
It’s a new year so there are bound to be new goals. Are you planning to launch a new product or service this year? That’s awesome! But before you dive in, have you thought about what makes your offering unique? What sets it apart from the competition? Identifying a unique selling point or proposition (USP) […]
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