This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. A startup recruited two divisional heads (DHs) to run its business units. Both had relevant industry experience. One business unit targeted premium consumers while the other targeted low-income consumers. […]
Tag Archives: Management
13
May
May
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is penny-pinching. We hope that you are both entertained and educated by this story. A foreign investor came to set up a business in Nigeria. He spent a huge chunk of his funds on equipment but when it came to staff salaries, he believed […]
15
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. There was a founder who had the ambition to compete with a thirty-year-old market leader. He had good intentions and wanted to offer more competitive products at […]
08
Apr
Apr
It can be disheartening to hear about startups shutting down, especially when they have raised a significant amount of funding. Recently, Thepeer, a Nigerian API startup shut down after raising $2.1 million in seed funding in June 2022. According to a report by TechCabal, the company cited “compliance issues and the overall acceptance of wallets […]