Strong brands don’t just emerge by chance. They’re the result of carefully planned strategies and the implementation of those strategies consistently, over time. This training provides participants with a foundational understanding of brand management, exploring the key principles, strategies, and best practices that contribute to building a strong and recognisable brand. Participants will engage in […]
Tag Archives: Branding
29
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is prioritisation. We hope that you are both entertained and educated by this story. There was a founder who hired a boutique agency to create the logo for her startup. The agency gave her a questionnaire to complete and she was asked […]
10
Jan
Jan
It’s a new year so there are bound to be new goals. Are you planning to launch a new product or service this year? That’s awesome! But before you dive in, have you thought about what makes your offering unique? What sets it apart from the competition? Identifying a unique selling point or proposition (USP) […]