This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is passion. We hope that you are both entertained and educated by this story. There was an extremely passionate founder who believed that access to technology-enabled services is a basic human right. He approached a marketing consultant and shared his intention to […]
15
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. There was a founder who had the ambition to compete with a thirty-year-old market leader. He had good intentions and wanted to offer more competitive products at […]
08
Apr
Apr
It can be disheartening to hear about startups shutting down, especially when they have raised a significant amount of funding. Recently, Thepeer, a Nigerian API startup shut down after raising $2.1 million in seed funding in June 2022. According to a report by TechCabal, the company cited “compliance issues and the overall acceptance of wallets […]
05
Feb
Feb
In the vibrant, rapidly evolving world of marketing and communications, staying ahead of the curve is crucial for professionals. Recognizing the growing demand for concise, impactful training, Udu Aula, a pioneering marketing and communications training academy in Nigeria is making waves. By offering short, intensive courses, this academy is meeting the needs of the nation’s […]
08
Jan
Jan
In a world where the consumer landscape is evolving at lightning speed, staying ahead of the marketing and communications fields requires more than just foundational knowledge. It demands continuous learning, innovative thinking and a balance between theory and practice. Nigeria’s marketing and communications landscape is undergoing a significant transformation. Udu Aula’s tailor-made programmes are setting new standards in professional development. The birth of a visionary academy Udu Aula […]
02
Oct
Oct
Are you struggling to create realistic customer projections for your business or startup? One way to identify which market to enter would be to determine the addressable markets. The addressable market can be categorised into three: Total Addressable Market or Total Available Market (TAM), Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM). For example, […]
10
Jan
Jan
It’s a new year so there are bound to be new goals. Are you planning to launch a new product or service this year? That’s awesome! But before you dive in, have you thought about what makes your offering unique? What sets it apart from the competition? Identifying a unique selling point or proposition (USP) […]
20
Dec
Dec
When most local brands think about signing a brand ambassador the only criterion they consider is the popularity of the celebrity or influencer. But this time, we have a case study that looks like a win. Last week, Teesas, an EdTech start-up signed Mercy Johnson as its brand ambassador. For a business that is less […]
22
Nov
Nov
For a while, there have been debates about the strength and staying power of the Davido brand. A few days ago, the artiste put his brand to the test when he posted a video on Instagram asking his friends for money. He followed the Instagram video by posting his account number on Twitter, and in […]
04
Jan
Jan
Happy New Year! A new year is typically associated with new energy and goal setting. Despite the disruptions businesses experienced in 2020, we are hoping that you are energised. Here are three suggested business goals for your small business to consider this year. Increase revenue This is a no-brainer and typically atop every business’ list, whether […]