Organisations no longer operate in a vacuum. Stakeholders are not just demanding profitability, but also accountability for the people and the planet. This training provides participants with a comprehensive understanding of corporate social responsibility (CSR) and sustainability principles, equipping them with strategies to integrate ethical, environmental, and social initiatives into business operations. Participants will explore […]
Strong brands don’t just emerge by chance. They’re the result of carefully planned strategies and the implementation of those strategies consistently, over time. This training provides participants with a foundational understanding of brand management, exploring the key principles, strategies, and best practices that contribute to building a strong and recognisable brand. Participants will engage in […]
Organisations operate in an increasingly volatile, uncertain, complex and ambiguous world. This training is designed to equip participants with the essential skills needed to effectively prepare for, respond to, and recover from crises. It incorporates practical exercises, real-world examples, and interactive discussions to ensure participants can apply their learning effectively. Participants will engage in scenario-based […]
The ability to write clear, compelling, and effective public relations (PR) content is paramount for any public relations or communications professional. This training programme focuses on mastering the art of writing press releases, articles, speeches, and other PR materials. It incorporates practical exercises, real-world examples, and interactive discussions to ensure participants can apply their learning […]
Integrated marketing communications (IMC) is often mistaken for marketing. However, the IMC refers to the promotional mix, which includes advertising, public relations, digital marketing and sales promotions. The IMC mix is a combination of communication tools used for marketing campaigns. Objective This training focuses on developing a cohesive and consistent approach to marketing communications. Participants […]
This marketing planning training will equip participants with the tools to craft effective, data-driven marketing plans that enhance competitiveness and profitability.
… Discover the power of experiential learning in the Udu Aula As businesses strive to keep up with the latest trends and technologies, the demand for skilled professionals who can navigate this dynamic landscape is paramount. Hence the need for hands-on marketing and communications training, a method that has proven to be both impactful and […]
29
Jul
Jul
How do I position my product? This is probably the burning question in your mind as you look to launch a new business. Writing a perfect positioning statement for your business is an exercise to be treated seriously as your positioning will significantly impact your messaging. Our five-step guide for writing the perfect positioning statement […]
17
Jun
Jun
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. A founder had a great idea for a startup and believed it would grow very fast. He pitched it to investors and he was able to attract […]
10
Jun
Jun
This week’s theme for the Nigerian Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. Two Nigerians who had lived abroad for decades decided to return home and replicate a foreign product idea in Nigeria. They pitched the idea to investors […]