How do I position my product? This is probably the burning question in your mind as you look to launch a new business. Writing a perfect positioning statement for your business is an exercise to be treated seriously as your positioning will significantly impact your messaging. Our five-step guide for writing the perfect positioning statement […]
Category Archives: Blog
17
Jun
Jun
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. A founder had a great idea for a startup and believed it would grow very fast. He pitched it to investors and he was able to attract […]
10
Jun
Jun
This week’s theme for the Nigerian Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. Two Nigerians who had lived abroad for decades decided to return home and replicate a foreign product idea in Nigeria. They pitched the idea to investors […]
03
Jun
Jun
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is inexperience. We hope that you are both entertained and educated by this story. There was a Nigerian founder who decided to enter an industry dominated by foreign companies. She did not understand the sector, but it annoyed her that foreign companies were leading […]
27
May
May
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is consumer biases. We hope that you are both entertained and educated by this story. A startup recruited two divisional heads (DHs) to run its business units. Both had relevant industry experience. One business unit targeted premium consumers while the other targeted low-income consumers. […]
20
May
May
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is friendship. We hope that you are both entertained and educated by this story. A founder hired his friends as consultants for his startup. They signed a six-month contract with a vague scope of work, and no KPIs or penalties. These consultants supposedly had […]
13
May
May
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is penny-pinching. We hope that you are both entertained and educated by this story. A foreign investor came to set up a business in Nigeria. He spent a huge chunk of his funds on equipment but when it came to staff salaries, he believed […]
06
May
May
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is delusion. We hope that you are both entertained and educated by this story. A certain founder had one million combined followers on social media to whom he dished out business advice regularly. Then he launched a new product. It was a novel idea […]
29
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is prioritisation. We hope that you are both entertained and educated by this story. There was a founder who hired a boutique agency to create the logo for her startup. The agency gave her a questionnaire to complete and she was asked […]
22
Apr
Apr
This week’s theme for the Startup chronicles, aka “Why some Nigerian businesses fail,” is passion. We hope that you are both entertained and educated by this story. There was an extremely passionate founder who believed that access to technology-enabled services is a basic human right. He approached a marketing consultant and shared his intention to […]