Today, some marketers challenge the relevance of longstanding marketing planning frameworks that were introduced in the 1950s and 1960s, describing them as outdated. But with businesses going topsy-turvy in 2020, lots of small business owners are re-strategising and a marketing planning framework or two could come in handy. During the peak of the COVID-19 pandemic, […]
Author Archives: Udu Consult
29
Jul
Jul
COVID-19 has had a varied effect on different sectors. Travel and tourism were completely grounded to a halt due to the lockdowns and travel bans; e-commerce and tech companies have seen an upswing in revenues and other sectors like fast-moving consumer goods have been impacted mildly or moderately. The Seven-Up Bottling Company has been known […]
13
Jul
Jul
It is a Monday and what better day to share a marketing case study? “Fyre: The Greatest Party That Never Happened” is a must-see documentary for marketing and public relations professionals. The documentary is about the Fyre Music Festival which was touted as “the event of the decade.” The event was highly promoted using advertising […]