Welcome to 2026!
For years, debates have persisted about the return on investment of public relations (PR) activities. However, 2025 proved beyond any doubt that PR is not optional, but essential.
In Nigeria, we celebrated campaigns and were devastated by crises: Gino and Hilda Baci’s record-breaking jollof rice collaboration, a fire incident at corporate offices that claimed lives, insecurity, Nigeria designated as a Country of Particular Concern (CPC), accusations of abuse against a Senator, condemnation of presidential pardons and ambassadorial nominees, and a scandal that cost one of Nigeria’s biggest fintech co-founders his job,. The list goes on!
These events required PR intervention and, in some instances, revealed gaps in PR capacity across sectors. That’s why we, at Udu Consult, designed a series of marketing and communications training programmes for individuals and organisations who recognise the increasing importance of PR but lack the know-how.
2026 Training Programmes at a Glance
Throughout 2026, Udu Consult will deliver seven programmes tailored to professionals at different stages of their careers:
1. Introduction to Public Relations and Stakeholder Management: A foundational course for beginners and professionals seeking foundational knowledge of the PR principles, stakeholder mapping, and management.
2. Crisis Management Workshop: A practical, scenario-based workshop that prepares participants to anticipate, manage, and recover from crises and regain public trust.
3. Public Relations Strategies for Leaders: Designed for executives, senior managers, and public officeholders, this programme focuses on leadership communication, reputation management, and strategic influence.
4. Planning and Evaluating Public Relations Campaigns: A hands-on course that teaches participants how to develop, execute, and measure PR campaigns that deliver organisational impact.
5. Public Relations Writing Workshop: A skills-focused workshop that strengthens participants’ ability to write a variety of PR content, ranging from press releases, speeches, statements, and brand stories.
6. Brand and Reputation Management: A strategic programme exploring how organisations can build brands from the ground up, protect, and sustain strong reputations in competitive markets.
7. Developing Annual Public Relations Plans: A practical planning session that guides participants through creating actionable, measurable, and effective PR plans for the coming year.
A Commitment to Excellence in Marketing and Communications Training
Udu Consult’s training programmes are facilitated by seasoned professionals with significant industry experience. Leading the 2026 faculty is Efe Obiomah, a respected PR expert, marketing strategist, and educator with 20 years of experience shaping major African brands.
Efe has trained hundreds of professionals across Nigeria and sub-Saharan Africa and has delivered bespoke programmes for organisations such as the UBA Group, training their marketing and communications teams in Lagos and across subsidiary countries in Africa; as well as Heirs Holdings and its investee companies, including Transcorp Hotels, Transcorp Energy, Heirs Insurance, and Africa Prudential, among others.
Her training approach is practical, engaging, and grounded in case studies, making her one of the most sought-after PR trainers in the region.
Learning and Professional Advancement
The 2026 programmes are designed to support:
- Communications officers
- PR beginners
- Mid‑level professionals
- Entrepreneurs
- NGO and development practitioners
- Government communication teams
- Senior leaders
- Anyone seeking to strengthen their communication skills
Each programme combines theory with practical exercises, case studies, and tools that participants can apply immediately in their roles.
Registration Information
Registration for all 2026 programmes will be announced, with limited slots available to ensure a highly interactive learning experience. Dates, fees, and venue details will be announced via social media in the coming weeks.
Professionals looking to elevate their communication skills, strengthen organisational reputation, or build a successful PR career are encouraged to plan and secure their place early.
