Strong brands don’t just emerge by chance. They’re the result of carefully planned strategies and the implementation of those strategies consistently, over time.
This training provides participants with a foundational understanding of brand management, exploring the key principles, strategies, and best practices that contribute to building a strong and recognisable brand. Participants will engage in interactive sessions that delve into the intricacies of brand identity, positioning, and differentiation. Through case studies and group discussions, they will learn how to effectively communicate a brand’s value proposition and foster customer loyalty.
Learning Outcomes:
- Brand fundamentals: Understanding the core concepts of branding and its role in business success.
- Brand identity & positioning: Crafting a unique brand identity and establishing a strong market presence.
- Brand communication & engagement: Developing effective messaging and leveraging digital and traditional channels for brand growth.
- Brand performance & sustainability: Measuring brand success, managing reputation, and ensuring long-term brand equity.
Ideal Participants:
Marketing managers, brand managers, and individuals looking to gain foundational brand management skills to enhance their personal or corporate brand.
If you would like a brand management training for your team in Lagos. Email info@uduconsult.com. Our programmes are tailor-made to suit your business needs, and costs will be provided based on requests.
