Integrated marketing communications (IMC) is often mistaken for marketing. However, the IMC refers to the promotional mix, which includes advertising, public relations, digital marketing and sales promotions. The IMC mix is a combination of communication tools used for marketing campaigns.
Objective
This training focuses on developing a cohesive and consistent approach to marketing communications. Participants will learn how to integrate advertising, public relations, digital marketing, and promotional strategies to create a unified brand experience. Through interactive workshops and real-world case studies, attendees will explore marketing communications strategies, gain valuable insights into planning and measuring the effectiveness of their campaigns, ensuring that every effort contributes to building a strong, recognisable brand.
Learning Outcomes:
- Context analysis: Understanding the business, competition and customer context for communication.
- Goal setting: Setting measurable objectives that align with marketing objectives
- Strategy development: Identify communication strategies
- Communication tactics: Defining the communication tactics: advertising, public relations, digital marketing and sales promotions.
- Measurement & Optimisation: Using analytics, feedback loops, and key performance indicators (KPIs) to refine communication strategies.
Ideal Participants:
Marketing managers, brand managers, corporate communication managers and individuals looking to enhance their ability to create impactful marketing campaigns.
If you would like an integrated marketing communications training for your team in Lagos, email info@uduconsult.com. Our programmes are tailor-made to suit your business needs, and costs will be provided based on requests.
