The marketing planning process aims to define an organisation’s marketing direction to align with business goals and optimise resources for maximum impact. Whether you’re in the tech sector, retail, or any other industry, strategic marketing planning is crucial for gaining a competitive edge.
Tailoring your approach to fit the unique challenges and opportunities of your organisation can enhance the effectiveness of your marketing efforts. For example, in the tech industry, focusing on rapid innovation cycles and digital engagement strategies might be key. In contrast, a retail business might benefit from a deeper emphasis on customer experience and omnichannel presence. By aligning your marketing strategies with the peculiarities of your industry, you can better anticipate market shifts, meet customer expectations, and ultimately, achieve greater business success.
Training objectives
This marketing planning training will equip participants with the tools to craft effective, data-driven marketing plans that enhance competitiveness and profitability.
Learning outcomes:
- Market research & analysis: Understanding consumer needs, market trends, and competitor strategies.
- Goal setting: Establishing clear and measurable objectives.
- Strategy development: Identify market entry and growth strategies
- Positioning: Defining brand positioning and unique value propositions
- Marketing mix decision: Leveraging the 7Ps for optimal results.
- Implementation & performance metrics: Executing marketing plans effectively and using key performance indicators (KPIs) for continuous improvement.
Ideal participants:
Marketing professionals, business leaders, entrepreneurs, and individuals seeking to develop strategic marketing plans that drive sustainable business growth.
If you would like a strategic marketing planning training for your team in Lagos, email info@uduconsult.com. Our programmes are tailor-made to suit your business needs, and costs will be provided based on requests.
