How do I position my product? This is probably the burning question in your mind as you look to launch a new business. Writing a perfect positioning statement for your business is an exercise to be treated seriously as your positioning will significantly impact your messaging.
Our five-step guide for writing the perfect positioning statement provides a blueprint.
Step 1: Define what your business does
What do you do? As a starting point, clearly articulate your service proposition and the industry in which you operate. Are you a cosmetics company? Do you operate in the beauty or pharmaceutical industry?
Step 2: Identify your target audience
Who is your product or service designed for? Male or female? Business or individual? Create personas to describe your ideal customer. This step is crucial because in communication, “You can talk to somebody, but you cannot talk to everybody.”
Step 3: Define your product or service offering
Do mix up steps one and three. Step one defines the company while step 3 states what it does. For instance, Udu Consult is a marketing firm that offers advisory and training services.
Step 4: Define the results or benefits you help your customers
How does your product make the lives of consumers better? How does your service enhance the services delivered by your clients? Step for is all about benefits to the customer whether individual or business.
Step 5: Merge these elements to form your positioning statement
Merge all the points you have written down from steps one to four into a statement. Edit the statement and refine it until it is concise. Also, ensure that it is memorable and compelling.
Do you need help writing a positioning statement for your business or devising your overall marketing strategy? Book a free consultation today, and we will get you started.
